Win for our families - Babies on Board Badges Created

A new ‘Babies on Board’ badge has been launched for those expecting twins, triplets or more to wear while travelling on public transport across London and beyond. 

The badge has been introduced by Transport for London (TfL) to celebrate the 20th anniversary of the ‘Baby on Board’ badge. 

This is a huge win for families in the Twins Trust community, raising recognition and awareness about a multiple pregnancy and the challenges that can bring. 

Twins Trust Chief Executive Shauna Leven said: “We’re thrilled to hear that parents expecting multiples can now get a ‘Babies on Board’ badge. For expectants pregnant with twins, triplets or more, life can be more challenging as they might face a high-risk pregnancy, extreme tiredness and morning sickness.

“Parents expecting more than one baby will really celebrate this milestone moment. I hope the badges will help to open up the conversation about multiples as people spot them and chat to expectant parents about the issues facing those expecting twins or triplets.”

Photo credit: Transport for London (Tfl)

A plural update to the classic design 

The ‘Babies on Board’ badge is now available to order or collect along with the 'Baby on Board' badge. Specifically designed for parents expecting twins, triplets, or other multiple births, the badge features a plural update to the classic design. 

By introducing this new badge, TfL said it aims to represent the range of parents-to-be who travel on London’s transport network. TfL also wants to remind all its customers of the importance of looking up when they travel and to offer their seat to those who may need it more.

How the ‘Baby on Board’ badge started…

TfL launched the "Baby on Board’ badge in March 2006 following research from a 'Mind the Bump' study that revealed pregnant customers were made to stand for an average of five stops before being offered a seat, and 35 per were never offered a seat. 

After a successful trial in summer 2005, TfL introduced the ‘Baby on Board’ badge, to offer support to those who may feel awkward about asking fellow passengers to give up their seat while pregnant.

Emma Strain, TfL’s Customer Director, said: "As we celebrate 20 years of 'Baby on Board’, we are thrilled to add this additional design with the ‘Babies on Board’ badge, ensuring every expectant parent feels supported and seen. 

Where can I get the badge?

You can pick up the new ‘Babies on Board’ badge at TfL visitor centres including King’s Cross St Pancras, Liverpool Street and Victoria stations, as well as at John Lewis stores in London or online through the TfL website.